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World famous automobile marque, Jeep, is a registered
trademark of Chrysler. Many use the word “jeep” to name or
describe any vehicle that resembles the Jeep’s function and
shape.
The origin of the “jeep” is said to have come about as the
vehicle was originally designated as a “General Purpose”
vehicle – “GP” is said to have been slurred to “jeep”. This
story is very difficult to verify and many dispute it. The
debate continues about the origin of Jeep.
It was 65 years ago now that an inspired group of designers
and engineers bore a prototype for the Jeep. The challenge
was to create a brand new, never before seen, go anywhere,
do anything vehicle. The result was the “Jeep”.
The Jeep concept was simplistic and functional in its design
and look, much like the Jeep of today – particularly the
Jeep Wrangler. With the various models now available, Jeep
offers luxury and prestige for day to day driving, at the
same time, a rugged looking, yet very capable off-road
vehicle.
The Jeep look is unmistakable with its seven slot grille and
round headlamps. The name Jeep is synonymous with off-road
adventure, and today’s Jeep exudes the same passion for
off-road adventure as the original designers and engineers
intended.
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