Jaguar Cars is British based and a subsidiary of the American Ford Motor Company and is famous around the world for producing fine sports cars and luxury saloons.

Jaguar has a diverse range of competition, reason being, Jaguar cars compete in both the performance, and luxury car markets. Competition here in Australia stretches across into a number of Mercedes-Benz, BMW, Porsche and Lexus vehicles.

Some Jaguar History

The company was founded in 1922, and at that time was named the Swallow Sidecar Company. The Jaguar name emerged after World War II – the name change was due to the questionable connotations of the “SS” at that time. Since the 30’s, the Jaguar brand has been famous for manufacturing fine sports cars and luxury saloons.

In 1966, British Motor Holdings came about as Jaguar merged with the Austin-Morris combine, British Motor Corporation. Another merger in 1968 with Leyland and Rover saw the Jaguar name come under the British Leyland Motor Corporation. Then as result of some financial difficulties, Jaguar came under British Leyland (BL) Ltd in 1975.

In 1984, one of the Thatcher government's privatization moves saw Jaguar floated on the stock market as a separate company with the remaining portion of the Austin Rover group. It was then that Ford took over in the very late 80’s.

Jaguar became a part of Ford’s premier new automotive group in 1999 along side the likes of Volvo and Aston Martin. In 2001 Land Rover was then added to this elite automotive group after being purchased from BMW. Jaguars today are proudly manufactured in Liverpool, England.

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